Cult Beauty is an online beauty boutique and e-zine, retailing only the best in beauty and grooming products and writing agenda-setting editorial and beauty news.
Cult Beauty was founded by a team of British and American beauty junkies with a thirst for transparency and products that deliver. Tired of having bathroom cabinets cluttered with half-empty or untouched bottles, it was high time for a change in the way they approached beauty. They pooled their resources with their expert panel to create a site that embodies their wish list of products, features and uncluttered design, complete with celebrity and insider beauty secrets.
Their mission is to demystify the beauty industry, combining consumer trials with the vast knowledge of their expert panel to filter out the blaggers and braggers from the gems that do what they say on the tin. The result is a beauty hall of fame you can shop.
